Organic Channel Development Specialist

5 days ago


Islamabad, Islamabad, Pakistan iGate Technologies Full time

Our company seeks a highly skilled and experienced Organic Channel Executive to join our dynamic team.

Key Job Responsibilities:
  • Develop and implement comprehensive keyword research and analysis strategies to drive organic growth through search engine optimization (SEO).
  • Optimize website structure and navigation for SEO, monitor and improve website loading speed and mobile responsiveness.
Off-Site Optimization:
  • Establish and maintain high-quality backlinks from reputable websites, leveraging effective link-building strategies such as guest posting and outreach.
  • Manage online reputation and brand visibility, ensuring a robust presence across the web.
Email Marketing Strategy:
  • Design and execute targeted email campaigns to engage and nurture leads, creating and A/B testing email templates to optimize open and click-through rates.
  • Analyze email campaign performance, making data-driven adjustments to enhance results.
Performance Metrics and Tracking:
  • Utilize analytics tools to track and measure the performance of organic channels, generating regular reports on key metrics such as organic traffic, keyword rankings, and email engagement.
  • Identify trends and opportunities for improvement, staying up-to-date on industry developments and best practices.
Required Skills and Experience:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field, with 2 – 3 years' experience in SEO and email marketing.
  • Proficiency in using SEO tools such as G4, Google Search Console, SEMrush, and Ahrefs.
  • Excellent analytical skills and the ability to interpret data to inform strategic decisions.
  • Strong written and verbal communication skills, a passion for digital marketing, and a desire to stay updated on industry trends.

Join us in growing and thriving within our organization, where your skills and expertise will be valued and developed.



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