Head Of Growth

1 day ago

Karachi, Sindh, Pakistan HR Ways Full time 15,000,000 - 25,000,000 per year


About the Client

Our Client is a telecom provider offering reliable mobile, internet, and business solutions covering all UK market.

About the Role

We are seeking a strategic and data-driven Head of Product Growth Marketing to lead the full growth lifecycle from acquisition and activation to retention and monetization. This role blends product marketing, growth experimentation, and data analytics to drive measurable business outcomes. You will collaborate closely with Product, Engineering, and Sales teams to accelerate user adoption, increase conversion rates, and maximize lifetime value (LTV).

Key Responsibilities
Growth Strategy & Leadership

  • Develop and execute a holistic growth marketing roadmap aligned with product and business goals.

  • Lead the experimentation culture across funnels A/B testing, onboarding optimization, referral loops, and pricing experiments.

  • Define and own north-star growth metrics such as CAC, LTV, conversion rates, and retention.

  • Build and manage a high-performing growth team spanning performance marketing, product marketing, and analytics.

User Acquisition & Activation

  • Lead data-backed paid and organic growth initiatives across multiple channels (SEO, SEM, social, partnerships, influencer, etc.).

  • Optimize onboarding and in-app experiences to increase activation and engagement rates.

  • Leverage growth loops (content, referrals, viral incentives) to drive cost-efficient scaling.

Product Marketing & Positioning

  • Shape go-to-market strategies for new features, updates, and launches.

  • Craft user personas, messaging frameworks, and product narratives that convert across audiences.

  • Collaborate with UX/UI teams to ensure marketing and product design deliver a seamless journey.

Retention & Monetization

  • Build CRM, lifecycle, and reactivation campaigns through email, push notifications, and in-app messaging.

  • Identify churn triggers and develop retention strategies through segmentation and personalization.

  • Partner with product and finance teams to optimize pricing, packaging, and upsell/cross-sell initiatives.

Analytics & Experimentation

  • Define success metrics and establish growth dashboards for continuous monitoring.

  • Conduct cohort analyses, funnel analysis, and retention tracking to inform decision-making.

  • Partner with Data teams to ensure attribution accuracy and actionable insights.

Qualifications & Skills

  • 812 years of experience in growth marketing, product marketing, or performance strategy preferably in SaaS, digital platforms, or tech startups.

  • Proven track record of driving measurable growth through full-funnel marketing initiatives.

  • Deep understanding of user acquisition, conversion optimization, and retention mechanics.

  • Expertise in analytics tools (GA4, Mixpanel, Amplitude, HubSpot, etc.) and experimentation platforms.

  • Strong cross-functional leadership and stakeholder management experience.

  • Excellent communication and storytelling skills, with a product-first mindset.

About HR Ways:

"HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel to stay updated or visit to know more."


  • Head of Growth

    1 day ago

    Karachi, Sindh, Pakistan Pro Coffee Gear Full time 120,000 - 360,000 per year

    Job Title: E-Commerce Head of GrowthCompany: Pro Coffee GearLocation: Remote (global)Employment Type: Full-timeAbout Us: Pro Coffee Gear is a dynamic and rapidly expanding e-commerce company that specializes in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. We pride ourselves on offering high-quality products...

  • Head of Finance

    2 weeks ago

    Karachi, Sindh, Pakistan EV Technologies Full time 1,500,000 - 3,000,000 per year

    Role PurposeThe Head of Finance (Mini CFO) will provide strategic financial leadership and hands-on oversight for a lean but high-impact finance function. The role is critical to ensuring EV Tech's financial operations remain efficient, compliant, and aligned with business growth and expansion objectives.As EV Technologies scales in the EV sector and...

  • Business Head

    2 weeks ago

    Karachi, Sindh, Pakistan TCS Private Limited Full time 1,800,000 - 2,500,000 per year

    Job Opportunity: Business Head – TCS Sentiments ExpressLocation: Karachi, Pakistan.TCS Sentiments Express has been delivering joy and strengthening relationships by enabling people to send gifts, cakes, and flowers to Karachi, Lahore, Islamabad, Rawalpindi, and other cities across Pakistan.We are looking for a visionary and dynamic Business Head to lead...

  • Head of Sales

    1 day ago

    Karachi, Sindh, Pakistan TRI STAR ENTERPRISES Full time 600,000 - 1,200,000 per year

    Tri Star Enterprises (TSE), established in 1995, is a leading, nationwide-licensed customs brokerage firm based in Karachi. TSE provides expert customs clearance support across all major Pakistani ports and airports, serving as a trusted partner for importers and exporters and seeking revenue & sales growth.Head of Sales – Role OverviewThe Head of Sales...

  • Head of Business

    1 day ago

    Karachi, Sindh, Pakistan Safepay HQ Full time 15,000,000 - 25,000,000 per year

    Head of BusinessRole Summary:The Head of Business at Safepay will drive the company's revenue growth, strategic partnerships and market expansion. This role demands a results-driven leader who can translate vision into measurable outcomes, strengthen commercial performance and build enduring business relationships.Key Responsibilities:Business Strategy &...

  • Head of Marketing

    2 weeks ago

    Karachi, Sindh, Pakistan Krank Full time 2,000,000 - 2,500,000 per year

    Position: Head of MarketingLocation:Karachi, PakistanAbout the Role:Krank is seeking an experienced and adaptable Head of Marketing to spearhead and elevate our marketing strategy as we continue to expand. This senior position will oversee all marketing functions and lead our marketing team to drive growth, increase brand visibility, and deliver impactful,...

  • Head of Pakistan

    1 day ago

    Karachi, Sindh, Pakistan British International Investment Full time 150,000 - 300,000 per year

    Head of Pakistan About BIIBritish International Investment (BII) is the UK's leading development finance institution, wholly owned by the UK Government. Our primary mission is to address global development challenges through strategic investments that promote sustainable and inclusive economic growth.BII focuses on catalysing economic development, creating...

  • Head of Sales Marketing

    7 days ago

    Karachi, Sindh, Pakistan Home Pakistan Group Full time 900,000 - 1,200,000 per year

    Position:Head of Sales & MarketingLocation: Home Pakistan Group DHA Head OfficeEmployment Type: Full-timeAbout the RoleWe are seeking an experienced and results-driven Head of Sales & Marketing to lead our company's sales and marketing functions. The ideal candidate will be responsible for developing and executing strategic business plans that drive growth,...

  • Head - B2B Business

    1 day ago

    Karachi, Sindh, Pakistan 51526f18-9919-4acc-8f09-9593d2982573 Full time 120,000 - 240,000 per year

    Location:KarachiReports To:Chief Executive Officer (CEO) HabittInterfaces With:Executive Leadership Team, Retail Division Heads, Corporate Clients, Design & Production Teams, Marketing, Finance & Supply ChainImportance of This RoleThe Catalyst Groupis hiring a Head of B2B Business for its client,Habitt.As Habitt transforms its structure to distinctly...

  • Head of Digital Marketing

    5 days ago

    Karachi, Sindh, Pakistan Sunday Bazar Full time 1,000,000 - 1,500,000 per year

    Job Title: Head of Digital MarketingCompany: Sunday Bazar (Online Thrift Store)Location: Model Colony, Gulshan-e-Jami, Malir, Karachi, PakistanType: Full-Time | OnsiteAbout UsSunday Bazar is Pakistan's leading online thrift store, bringing quality pre-loved fashion and lifestyle products to customers at unbeatable value. We're on a rapid growth path and are...