Digital Marketing Lead

Location:
On-site - Valencia Town, Lahore

Job Timing:
7:00 pm – 4:00 am (PST)

Employment Type:
Full-Time

About TechSea:

T
echSea is a rapidly growing
SaaS based IT
and Career Services company based in the United States, with operations in both Pakistan and the U.S. We serve both B2C and B2B clients, have a diverse client base in the U.S. Our commitment is to push the boundaries of technology while delivering exceptional services to our customers. We invite you to join us as we continue to grow and innovate.

Position Overview:

We're looking for a
Digital Marketing Lead
with
5+ years of B2C digital marketing experience
to own and execute our
digital marketing strategy.
This role is ideal for a
creative and data-driven marketer
with a passion for
consumer SaaS products
who thrives in a fast-paced,
startup environment.

You'll lead campaigns across
Meta, Google, TikTok
, and
other platforms
, manage
UGC partnerships
, and collaborate with internal teams to drive
customer acquisition and engagement.
If you have a
keen eye for design, copy, and video content
and love
testing new ideas to optimize performance
, we want to hear from you

Key Responsibilities:

Campaign Management

• Lead, manage, execute, and optimize
  paid media campaigns
  across
  Meta (Facebook/Instagram), Google, TikTok
  , and other emerging platforms.
• Manage budgets to ensure
  maximum ROI
  and
  scalable growth.
• Stay ahead of
  digital marketing trends
  to keep our campaigns innovative and impactful.

Creative Direction

• Oversee the creation of
  high-quality marketing assets
  across video, copy, and design.
• Collaborate with
  internal and external teams
  to ensure brand consistency across all digital channels.
• Write
  compelling, conversion-focused copy
  for landing pages, ads, and emails.

UGC Partnerships

• Identify and manage
  content creators and influencers
  to build a steady pipeline of
  user-generated content (UGC)
  .
• Launch
  creative content initiatives
  that drive engagement and improve conversion rates.

Webinars & Events

• Plan, promote, and execute
  webinars
  to
  educate
  and
  engage prospective users.
• Use
  data-driven insights
  to continuously improve the
  effectiveness
  of events.

Analytics & Optimization

• Monitor key performance metrics
  (CTR, CPA, CVR) and provide
  actionable insights
  to optimize future campaigns.
• Conduct
  A/B testing
  on landing pages, ads, and emails to drive performance improvements.

Project Management & Collaboration

• Use
  ClickUp (or similar tools)
  to manage campaigns and ensure projects are delivered on time.
• Work closely with
  product, sales, and operations teams
  to align marketing strategies with overall business goals.

Required Skills & Tools

To succeed in this role, you'll need a
blend of creativity and technical know-how
, as well as proficiency in the following tools and platforms:

• HubSpot
  : CRM and marketing automation
• Canva and Adobe Suite
  : Design and asset creation
• Zoom Webinars
  : For hosting live events
• Google Analytics
  : Campaign performance tracking
• SEO
  : Strategies to improve organic search visibility
• Figma
  : Collaborative design tool
• Descript
  : Video and audio editing
• Hootsuite
  : Social media scheduling and analytics
• Facebook Ads Manager
  : Paid social media campaign management
• Go High Level
  : Lead management and marketing automation
• ClickUp
  : Task and project management
• ChatGPT (or similar AI tools)
  : For content creation and optimization

Experience & Qualifications

We're looking for someone who has:

• 5 or 5+ years
  in
  B2C digital marketing
  , with a focus on
  paid media and campaign optimization.
• Proven experience in
  marketing consumer SaaS products
  , particularly
  subscription services.
• Bachelor's degree in Marketing, or a related field, or equivalent experience.
• Strong
  project management skills
  with the ability to balance
  creative ideas
  with
  data-driven decision-making.
• Excellent
  written and verbal communication skills
  to engage both
  US and international audiences.
• A
  self-starter
  who is comfortable working independently in a
  remote environment.
• Experience with
  webinar strategy and execution
  to drive
  customer acquisition and engagement.

Preferred Qualifications

• Familiarity with affiliate marketing and partnership strategies.
• Experience with
  A/B testing tools
  and
  conversion rate optimization (CRO).
• Knowledge of
  emerging digital marketing platforms
  to explore new growth opportunities.