Digital Paid Acquisition Specialist

2 days ago

Lahore, Punjab, Pakistan Growlyze Technologies Full time $90,000 - $120,000 per year

About the Role

We're seeking a skilled and detail-oriented Paid Ad Specialist to manage and optimize client's paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok Ads. This role focuses on maintenance, budget oversight, optimization, and reporting
not creative strategy.

You'll help us protect performance and ensure efficient spend across platforms, with a strong understanding of HubSpot and centralized reporting tools to track full-funnel effectiveness. You'll work closely with our internal marketing team to align platform insights with lead performance, conversions, and pipeline movement.

Key Responsibilities:

  • Monitor, maintain, and optimize active ad campaigns across Google, Meta, and TikTok with a combined monthly spend of average of $10K+
  • Oversee daily budget pacing and ensure campaign delivery aligns with performance goals
  • Adjust audiences, placements, bids, or budgets to reduce waste and maximize efficiency
  • Flag underperforming assets, conversion drops, or tracking issues quickly and clearly
  • Coordinate UTM tracking and ensure proper lead attribution through HubSpot
  • Support A/B testing of creative, copy, and targeting segments (implementation + tracking)
  • Deliver weekly summary reports including top-line metrics, visual performance dashboards, insights, and actionable recommendations
  • Keep a pulse on platform policy updates, technical shifts, and algorithmic changes

Must Have Qualifications:

  • 3+ years of hands-on experience managing paid campaigns on Google Ads, Meta Ads, and TikTok Ads
  • Familiarity with HubSpot (particularly Marketing Hub, ad tracking, and campaign attribution)
  • Demonstrated ability to manage and report on $10K+/month in media spend
  • Analytical thinker with the ability to identify trends and surface insights quickly
  • Strong communication and documentation skills
  • Self-starter, comfortable in a fast-paced, remote freelance setting

Bonus Points For:

  • Experience working with education, beauty, or Gen Z–focused brands
  • Familiarity with Google Tag Manager, TikTok pixel tracking, or GA4 setup
  • Ability to interface with creative teams to request optimized content based on performance data

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