Meta Ads Manager

About the Role

We are seeking a highly skilled and experienced Paid Media Manager to join our dynamic Paid Media team. The ideal candidate will have a proven track record of managing substantial budgets and delivering impactful advertising campaigns for B2C e-commerce brands across various digital platforms, with a primary focus on Meta Ads. This role requires a blend of strategic thinking, creative problem-solving, and hands-on execution.

What are the minimum requirements:

• Digital Paid Media Experience: 5 years of tactical and strategic experience in Digital Paid Media, utilising various digital ad platforms such as Google Ads, Meta Ads, TikTok Ads, DV360/TD/Xandr, Twitter Ads, Reddit Ads, Pinterest Ads, Snapchat Ads, Taboola/Outbrain.
• B2C Ecommerce Campaign Success: Proven track record of running Direct Response ad campaigns for B2C e-commerce brands, achieving measurable and impactful results.
• Budget Management: Demonstrated experience managing advertising budgets of 7m USD per year for successful campaigns.
• Analytical Skills: Strong analytical and quantitative skills, with a deep understanding of online marketing metrics and marketing attribution models (MTA, MMM).
• Testing & Experimentation: Experience conducting A/B testing and Lift Studies.
• Communication: Excellent communication and interpersonal skills, enabling effective collaboration with cross-functional teams and the ability to communicate complex ideas clearly and concisely.
• Project Management: Strong organisational and project management capabilities, allowing for effective task prioritisation, meeting deadlines, and successfully managing multiple projects simultaneously.

What would be an advantage:

• Awareness Campaigns: Experience with awareness/consideration ad campaigns to generate brand awareness and drive customer consideration.
• Creative Direction: Involvement in creative direction or design, providing insights on the visual and creative elements of ad campaigns.
• Experience in web Conversion Rate Optimization (CRO) to enhance website performance and user experience, user experience, and customer conversion rates.
• Amazon Ad Platform: Familiarity with the Amazon Ad Platform.

Note: The advantageous requirements are not mandatory for the role but will be considered as additional strengths and qualifications that would benefit the candidate in performing their responsibilities effectively.

What will you be doing:

• Campaign Management: Develop and implement Paid Ads campaigns across various digital platforms.
• Strategy Development: Define account strategies for each asset and create and execute paid media strategies that drive growth and maximise ROI.
• Ad Production: Work closely with the creative team to produce ads and copy for your campaigns.
• Performance Analysis: Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.
• Team Collaboration: Work closely with the creative, analytics, and product teams to ensure cohesive and effective marketing strategies.
• Budget Allocation: Manage and allocate advertising budgets effectively to maximise performance.
• Reporting: Prepare and present detailed performance reports to senior management.

Since we are hiring remotely, you must have the legal right to work as a contractor.

About us

We are a growing team of passionate, performance-driven individuals on a mission to be the best at growing multiple e-commerce businesses with great products.

For the past 7 years, we have gathered a powerful community of over 1 million people globally where anyone from anywhere in the world can practise healthy habits at any time. Our digital and physical products, the Conqueror Challenges App and the super cool medals let people move along the virtual equivalents of iconic routes by walking, running, cycling, swimming, and more through our 100 virtual challenges. We partnered with some of the biggest entertainment companies and launched virtual challenges like THE LORD OF THE RINGS, HARRY POTTER, STAR WARS, and other fantasy challenges, along with real-world routes in order to help people build and sustain healthy habits in an enjoyable way. Over the past four years, our focus on Paid Media has enabled us to scale rapidly and become one of the fastest-growing startups in the world.

Now, we're stepping into an exciting new chapter While we continue to grow our main business of virtual challenges, we're actively acquiring and developing new brands. We focus on using our marketing and operational strengths to scale these businesses, striving to always be outstanding in everything we do and delivering more value to more people.