Digital Insights Manager

1 week ago

Lahore, Punjab, Pakistan Systems Limited Full time 1,200,000 - 3,600,000 per year

Systems Limited is Looking Digital Insights Manager. Digital Insights Manager is responsible for leading the analyzing digital consumer conversations, digital behavior, digital channels performance along with other data sources and competitive activity within the FMC and NC categories.

This role will transform digital data into actionable insights on consumer motivations, perceptions, and trends supporting data-driven decision-making, innovation, and risk management across nicotine categories.

Responsibilities:

  • Monitor and analyze online conversations, searches, forums, and social media related to FMC and NC, focusing on Consumer drivers, perceptions, and sentiments.
  • Identify and interpret consumer motivations, behaviors, and attitudes across legal and illicit product segments
  • Monitor and benchmark competitor brands, campaigns, and product innovations to identify opportunities and risks
  • Develop and maintain dashboards and reports summarizing category performance, digital trends, and emerging insights for senior stakeholders
  • Synthesize insights from multiple digital sources (social listening, search analytics, discussion forums, etc.) to inform marketing and commercial strategies
  • Collaborate with cross-functional teams to translate insights into actionable recommendations
  • Ensure compliance with data privacy, ethical standards, and industry regulations in all digital monitoring and analytics activities

Knowledge, Skills & Experience:

  • Degree in Marketing, Business Analytics, Data Science, or related field
  • Minimum 5+ years' experience in digital analytics, social listening, or consumer insight roles
  • Proven expertise with digital analytics and listening tools (e.g.,Talkwalker, Sprinklr, SimilarWeb, Power BI, etc.)
  • Strong analytical skills with ability to interpret complex data and generate clear, actionable insights
  • Strong understanding of digital consumer behavior for FMCG categories
  • Excellent storytelling and presentation skills to communicate insights effectively to non-technical audiences
  • Proficiency in Microsoft Office Suite; advance use of Excel, and experience with data visualization and automation preferred

  • Digital Marketing Expert

    1 week ago

    Lahore, Punjab, Pakistan Insights Advisory Full time

    Job Title: Digital Marketing Expert | E-commerce ExperienceLocation: Lahore, PakistanRole PurposeWe are seeking a creative, data-driven, and results-oriented Digital Marketing Specialist to join our team in Lahore. The role will be responsible for developing, implementing, and optimizing digital marketing strategies to enhance brand visibility, generate...

  • Consumer Insights

    1 week ago

    Lahore, Punjab, Pakistan Systems Limited Full time $30,000 - $60,000 per year

    Systems Limited is looking for a Consumer Insights & Analytics Lead to contribute to the Area's strategic decision-making process through providing actionable insights derived from analysis and correlation of multiple data sources. The role will be instrumental in highlighting areas of opportunity and/or gaps that the business can addresses to improve on...

  • Digital Marketing Manager

    1 week ago

    Lahore, Punjab, Pakistan Adlance Digital (Pvt) Ltd. Full time 1,200,000 - 2,400,000 per year

    Job Description:As a Digital Marketing Manager, you will be responsible for overseeing the planning, execution, and optimization of online marketing efforts. You will play a crucial role in shaping our digital presence and enhancing brand awareness through various online channels. Your goal will be to ensure efficient and effective digital marketing...

  • Digital Communication

    5 days ago

    Lahore, Punjab, Pakistan Speed Force Digital Full time 600,000 - 800,000 per year

    About the Role:We are looking for a proactive and creative Digital Communications & PR Manager to manage the online presence across our brands. You will handle social media, content creation, PR, and digital marketing, primarily using content provided by our teams. Occasional local events in Pakistan may require your presence, but the main focus is managing...

  • Consumer Insights Executive

    3 days ago

    Lahore, Punjab, Pakistan Systems Limited Full time 900,000 - 1,200,000 per year

    Systems Limited is looking for aConsumer Insight Executivefor its Marketing Department with the following skill set:Responsibilities· Support the Insights Lead in research project setup, including proposal and questionnaire finalization, LEX approval, and managing agencies for results delivery.· Synthesize primary and secondary research to provide insights...

  • Digital Marketing Specialist

    1 week ago

    Lahore, Punjab, Pakistan DEFQON Digital LLC Full time 900,000 - 1,200,000 per year

    Digital Marketing Specialist (Google Ads + LinkedIn Ads)Location:DHA LAHORECompany:Defqon Digital LLCType:Full-timeAbout the RoleDefqon Digital is hiring aDigital Marketing Specialistto manage paid campaigns across Google Ads and LinkedIn Ads.This is a hands-on role, ideal for someone with proven experience in PPC and B2B lead generation.Key...

  • E-commerce Marketing Expert

    3 days ago

    Lahore, Punjab, Pakistan Insights KSA Full time $30,000 - $60,000 per year

    Job Title:E-commerce Marketing ExpertLocation:Lahore, PakistanExperience Required:3 - 4 YearsAbout the Role:We are seeking an experienced E-commerce Marketing Expert to drive our online sales performance, enhance digital visibility, and optimize customer acquisition across multiple platforms. The ideal candidate will have a proven track record of managing...

  • Insights Executive

    1 week ago

    Lahore, Punjab, Pakistan Gigalabs Full time 900,000 - 1,200,000 per year

    Job Brief:Employment Type: Full-Time (Onsite)Timings: 12PM-9PMLocation: Johar town G4, Lahore Key Responsibilities:Data Collection & Analysis: Gather, cleanse, and analyse large datasets from various sources, including surveys, market research, sales data, and consumer behaviour reports. Utilise statistical techniques to analyse trends, patterns, and...

  • Insights Executive

    1 week ago

    Lahore, Punjab, Pakistan Gigalabs (Pvt) Ltd. Full time 500,000 - 1,000,000 per year

    Job Brief:Employment Type: Full-Time (Onsite)Timings: 12PM-9PMLocation: Johar town G4, LahoreKey Responsibilities:Data Collection & Analysis:Gather, cleanse, and analyse large datasets from various sources, including surveys, market research, sales data, and consumer behaviour reports. Utilise statistical techniques to analyse trends, patterns, and anomalies...

  • Digital Marketing Manager

    3 days ago

    Lahore, Punjab, Pakistan Resegments - Digital Marketing Agency Full time 1,200,000 - 3,600,000 per year

    Company DescriptionResegments is the fastest growing digital marketing agency located in Lahore, Pakistan. The agency provides a full range of digital marketing services across various industries, ensuring each client receives tailored strategies to meet their unique needs.Role DescriptionThe Digital Marketing Manager will be responsible for overseeing and...