Performance Ad Manager

1 week ago

Islamabad, Islamabad, Pakistan M&Z Nexus Full time 60,000 - 120,000 per year

Company Description

M&Z Nexus is a provider of expertly matched virtual assistants for businesses of all sizes. They offer high-performing, English-proficient remote talent that seamlessly integrates into workflows and accelerates business growth. The company focuses on delivering reliability, precision, and proactive support through a global pool of top-tier professionals.

Job Title:
Ad Manager (Experienced)

Department:
Information Technology

Reports To:
Ceo/Manager

Location:
Remote/On-site (Islamabad)

Employment Type:
Full‑time

About the role

We are seeking a senior performance marketer to own strategy, execution, and optimization across Meta and LinkedIn. The ideal candidate has a deep command of paid social, a rigorous testing discipline, and a track record of delivering qualified U.S. leads at efficient costs.

What you will do

  • Architect, launch, and scale campaigns across Facebook, Instagram, and LinkedIn for U.S. audiences
  • Run daily performance reviews for pacing, CPA, CTR, CPM, frequency, and funnel health
  • Build and refine audiences including lookalike, retargeting, and first-party lists
  • Control budgets and allocate spend to highest-return initiatives
  • Implement and maintain conversion tracking using Meta Pixel, LinkedIn Insight Tag, UTMs, and Google Tag Manager
  • Lead structured A/B and multivariate tests across creatives, copy, formats, and landing pages
  • Produce weekly executive-level reporting with insights, recommendations, and next actions
  • Partner with creative to brief concepts and iterate toward top-performing ads
  • Ensure compliance with platform policies and U.S. advertising standards

What you bring

  • 5+ years managing high-spend campaigns on Meta and LinkedIn with U.S. targeting
  • Demonstrated ability to hit CPL and ROAS goals while improving lead quality
  • Expert proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and Meta Business Suite
  • Advanced knowledge of pixels, tagging, attribution, and conversion optimization
  • Strong analytical skills in Google Sheets and Looker Studio or similar tools
  • Clear communicator who can translate data into decisions and influence stakeholders
  • Organized operator who can run multiple programs in parallel without sacrificing quality

How success is measured

  • Qualified leads and pipeline generated
  • CPL and CAC relative to targets
  • Conversion rate and time to first meaningful action
  • Creative testing velocity and learnings shipped per month
  • Data accuracy and reliability of tracking

If you meet the criteria above and have shipped repeatable results in the U.S. market, we would like to hear from you.
Application Deadline:
4th Nov 2025

We are an equal‑opportunity employer and value diversity at every level of our organization. If you're ready to take the next step in your career, we encourage you to apply.

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