Performance Marketing Manager

2 hours ago

Islamabad, Islamabad, Pakistan Smart Forum Full time 900,000 - 1,200,000 per year

Role Summary

Own profitable growth across 
Google Ads, paid social, and email/SMS
. You'll guide creative asset production, use 
AI
 to accelerate testing and insights, and 
automate
 the stack so ad dollars translate into direct sales. You're hands-on with data, ruthless about ROAS/CAC, and collaborative with our content team.

Key Responsibilities

  • Google Ads (Search/Shopping/PMAX):
     query & feed strategy, negatives, experiments, budget pacing, marginal ROAS allocation.
  • Paid Social (Meta/Pinterest/TikTok):
     audience frameworks, UGC/video briefs, catalog DPAs, retargeting, offer testing.
  • Email/SMS (Klaviyo):
     build/optimize flows (Welcome, Browse/Cart Abandon, Post-Purchase, Review/Upsell, Winback), segment audiences, run weekly campaigns, maintain deliverability.
  • Creative Guidance:
     turn strategy into clear 
    asset briefs
     (hooks, angles, CTAs, copy lines, aspect ratios, motion notes, product priorities, shot lists). Maintain a creative testing matrix and share learnings.
  • AI & Automation:
     leverage AI (e.g., ChatGPT for copy/variants, auto-captioning, rapid analysis). Build automations with 

     (e.g., UTM → Sheets → Klaviyo segments, low-stock → pause creatives, review → UGC pipeline) and set up automated 
    Looker Studio
     reporting.
  • CRO & Analytics:
     improve Shopify CVR (PDP/collection tests, bundles, badges, reviews); own 
    GA4 + GTM
    tracking hygiene, UTM governance, and feed health.
  • Marketplace Awareness:
     keep pricing/creative aligned with Amazon/Etsy/Walmart to avoid cannibalisation and maximize total revenue.

Must-Have Qualifications

  • 3–5+ years experience in 
    e-commerce performance marketing
    , managing 
    $10k–$100k+/mo
     across Google + Meta.
  • Proven track record of 
    profitable scale
     (before/after metrics).
  • Fluency in 
    Google Ads/PMAX/Shopping
    , 
    Meta Ads
    , 
    GA4/GTM
    , 
    Shopify
    , and 
    Klaviyo
    .
  • Experience writing tight 
    creative briefs
     and closing the feedback loop with designers/creators.
  • Comfortable using 
    AI
     to speed ideation, copy iteration, and analysis.
  • Strong Sheets/Excel skills and familiarity with dashboarding (e.g., Looker Studio).
  • Clear communicator who prioritizes actions that move revenue.

Nice to Haves

  • Home decor/furniture/rugs category experience.
  • Pinterest/TikTok Ads, feed tools, basic HTML/CSS or landing-page builders.
  • Simple scripting for automation (Apps Script/Python).

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