
Lead Generation Specialist
1 week ago
We are looking for a proactive and goal-oriented Lead Generation Specialist to drive top-of-funnel growth through outbound calls, personalized emails, and LinkedIn outreach. You will be responsible for identifying, contacting, and qualifying potential leads and setting up high-quality meetings for the sales team. Familiarity with HubSpot is essential for managing and tracking outreach activities, campaigns, and lead data.
Key Responsibilities
- Conduct outbound prospecting via emails, calls, LinkedIn, and other channels using HubSpot.
- Manage and maintain a pipeline of potential leads and opportunities within the CRM.
- Qualify inbound leads through strategic discovery calls and follow-ups.
- Execute targeted outreach campaigns using HubSpot tools and automation.
- Collaborate closely with the sales and marketing teams to improve lead generation processes.
- Schedule product demos and discovery calls for Account Executives.
- Maintain accurate records of activities and lead status in HubSpot.
- Analyze campaign performance and provide insights for continuous improvement.
Requirements:
- 1–3 years of experience in lead generation, business development, or outbound sales.
- Proven success with cold calling, email outreach, and social selling (especially via LinkedIn).
- Strong command of HubSpot CRM and marketing automation tools.
- Excellent verbal and written communication skills.
- Comfortable making a high volume of outbound calls and emails each day.
- Strong organizational and time management skills.
- Resilient, self-motivated, and driven by targets.
- Bachelor's degree in Business, Marketing, Communications, or related field preferred.
Preferred Qualifications:
- Experience in B2B lead generation, particularly in [SaaS / Technology / Healthcare / etc.].
- Familiarity with sales enablement tools such as LinkedIn Sales Navigator, Apollo, or ZoomInfo.
- HubSpot certifications (e.g., Inbound Sales, Sales Software) are a plus.
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