Lead Generation Specialist

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Job Title: Lead Generation Specialist

Job Summary:

The Lead Generation Specialist is responsible for identifying and developing new business opportunities through targeted research, outreach, and strategic campaigns. This role involves researching potential clients, initiating contact, qualifying leads, and nurturing relationships to deliver high-quality prospects to the sales team. The ideal candidate will be a results-driven individual with excellent communication skills, a strong understanding of sales and marketing principles, and proficiency in lead generation tools and techniques.

Key Responsibilities:

-Lead Identification & Research:

• Conduct comprehensive market research to identify target audiences, industries, and potential client companies.
• Utilize various tools and platforms (e.g., LinkedIn Sales Navigator, industry databases, online directories) to find and gather contact information for prospective leads.
• Analyze market trends and competitor activities to identify new lead generation opportunities.
• Develop and implement multi-channel lead generation strategies, including email outreach, cold calling, social selling, and content marketing.
• Craft compelling and personalized communication (emails, call scripts, social media messages) to engage potential leads.
• Execute targeted campaigns to attract and capture lead information (e.g., through landing pages, webinars, content downloads).

-Lead Qualification & Nurturing:

• Qualify leads based on established criteria (e.g., BANT - Budget, Authority, Need, Timeline) to determine their potential and readiness for sales engagement.
• Implement lead scoring systems to prioritize leads effectively.
• Nurture leads through various stages of the sales funnel, building rapport and providing relevant information to increase their interest.
• Handle initial objections and inquiries from prospects.

-CRM Management & Data Analysis:

• Utilize CRM systems (e.g., Salesforce, HubSpot) to meticulously track, manage, and update lead data, ensuring accuracy and completeness.
• Analyze lead generation performance metrics (e.g., conversion rates, email open rates, response rates) to identify areas for improvement and optimize strategies.
• Generate regular reports on lead generation activities and present findings to relevant stakeholders.
• Collaborate closely with the sales team to ensure a smooth and efficient handoff of qualified leads.
• Work with the marketing team to align lead generation efforts with overall marketing campaigns and content strategies.
• Provide valuable insights to sales teams based on lead intelligence and market research.
• Maintain excellent communication with prospects, ensuring a positive initial experience with the company.
• Stay up-to-date with industry trends, best practices, and new technologies in lead generation.
• Continuously seek ways to improve lead generation processes and techniques for greater efficiency and effectiveness.

Required Skills & Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent practical experience).
• Experience: Proven experience (typically 2+ years) in a lead generation, sales, or marketing role with a track record of successfully generating qualified leads.
• Communication: Excellent verbal and written communication skills, with the ability to craft persuasive messages and engage effectively with prospects.
• Sales Acumen: Strong understanding of the sales process and customer buying journey.
• Research Skills: Proficient in conducting thorough market and prospect research.
• Digital Marketing: Familiarity with digital marketing concepts and techniques (e.g., email marketing, social media marketing, content marketing).
• CRM Proficiency: Experience with CRM software (e.g., Salesforce, HubSpot) for lead tracking and management.
• Data Analysis: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Organizational Skills: Excellent organizational and time management skills, with the ability to manage multiple tasks and campaigns simultaneously.
• Results-Oriented: A driven and self-motivated individual with a focus on achieving measurable results and meeting targets.
• Problem-Solving: Creative problem-solver with the ability to overcome challenges and adapt to changing market dynamics.
• Tech-Savviness: Comfortable with various lead generation tools, automation platforms, and online research techniques.

Preferred (But Not Required) Skills:

• Experience with specific lead generation software or platforms (e.g., ZoomInfo, Apollo.io).
• Familiarity with A/B testing and campaign optimization.
• Basic understanding of SEO principles.
• Experience in a B2B environment (if applicable to the company).

About Us:

Founded over more than a decade ago, Loxvo Technologies is one of the fastest-growing technology companies in the region that develops and invests in products and solutions that simplify and improve the lives of people worldwide. We offer services across a spectrum of technologies, including Java, .Net, and Mobile Apps for leading platforms. Our clients are located across the globe, mainly in Europe and the US. As an organization with an international working culture, strong processes, and a supportive approach, we offer opportunities for reward, learning, professional growth, and gratifying work experience. We follow an Agile Development process that empowers team members and encourages teamwork, self-organization, and accountability.

Job Type:

Full Time, On-site

Office Location: Street 8, S Block DHA Phase 2, Lahore.

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesIT Services and IT Consulting

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