Customer Relationship Manager

About the Role

We are seeking a highly skilled and analytical Customer Relationship Management (CRM) professional to support and optimize our marketing and sales operations. The ideal candidate will have hands-on experience in HubSpot, particularly Sales Hub and Marketing Hub, and play a crucial role in ensuring seamless CRM operations, maintaining high data integrity, and supporting strategic decision-making with insightful reporting and analysis.

This role requires a proactive individual who can identify issues, propose improvements, and collaborate across teams to drive customer engagement, improve lead management, and enhance overall operational efficiency.

Key Responsibilities

• Closed-Loop CRM Operations:
• Manage and monitor daily HubSpot CRM operations to ensure data accuracy and completeness.
• Conduct regular audits and updates of CRM records to support reliable reporting and segmentation.
• Monitor system performance and deliver periodic reports on key CRM metrics including data integrity, customer segmentation, and engagement trends.
• Develop and maintain dashboards that provide real-time visibility into CRM performance for stakeholders.

• Automation and Workflow Optimization:
• Build and optimize automation workflows in HubSpot aligned with marketing and sales processes.
• Collaborate with cross-functional teams to refine and enhance automated customer journeys.
• Identify and troubleshoot bottlenecks within workflows and suggest improvements for better efficiency.

• Campaign Monitoring and Support:
• Assist in the execution and performance monitoring of email campaigns through HubSpot and instantly.
• Analyze campaign metrics such as open rates, click-through rates, and conversions to guide optimization.

• Data Integrity and Enrichment:
• Implement and uphold data quality standards, including regular data cleaning and deduplication.
• Support enrichment of CRM data through integration tools and manual processes as needed.
• Work with teams to improve data collection methodologies and ensure consistency across systems.

• Insights and Strategic Recommendations:
• Analyze CRM data to generate actionable insights that support customer journey improvements and strategic goals.
• Provide ongoing recommendations based on system usage, engagement analytics, and lead behavior.
• Collaborate with stakeholders to enhance segmentation and targeting strategies based on data insights.

• Bachelor's degree in Marketing, Business, Information Software, or a related field.
• 2+ years of hands-on experience with HubSpot, particularly Sales Hub and Marketing Hub.
• Strong understanding of CRM best practices, including data management, segmentation, and lifecycle automation.
• Proficiency in HubSpot's reporting and automation tools.
• Experience delivering data-driven insights and working cross-functionally with Sales and Marketing teams.
• Solid understanding of email marketing compliance and data privacy regulations.
• Familiarity with data integration tools and enrichment processes.
• Working knowledge of SQL for data querying and Excel for advanced data analysis.
• Basic programming skills, preferably in Python, for automation or data handling tasks.
• Working knowledge of WordPress, including how to create, edit, and publish pages and manage website content.
• HubSpot Certifications (e.g., HubSpot Marketing Software, HubSpot Sales Software) are a plus.

• Fuel Allowance
• Medical Insurance
• Free Lunch Facility (In-house)
• GYM Passport (Panel Gym's Free of Cost)
• Participatory Fund
• Market Competitive Salary
• Learning & Challenging Work Environment
• Amazing Work Culture
• Paid Time off
• Group Life Insurance
• Gratuity
• Maternity Leaves and many more

As a valued member of our team, you will be part of a dynamic and supportive work environment that fosters growth, innovation, and collaboration. If you are passionate about driving business success through effective CRM strategies, we encourage you to apply for this exciting opportunity.