Channel Planning and Growth Manager

2 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

Channel Planning and Growth Manager

This role involves developing and managing sales channels to meet business requirements. The ideal candidate will be able to formulate and execute comprehensive channel strategies for subscriber acquisition, recharge growth, and market penetration.

The key responsibilities include:

  • Strategic planning for subscriber growth: Lead the development and execution of channel strategies to drive subscriber acquisition, recharge growth, and market penetration.
  • Product availability and market penetration: Develop nationwide strategies to ensure optimal product availability and support growth in mass segment recharge through efficient resource allocation and investment management.
  • KPI formulation, target setting, and performance alignment: Develop and align KPIs and target-setting frameworks with organizational objectives, ensuring continuous monitoring and achievement of performance goals.
  • Franchise and retail channel optimization: Design and implement strategies to strengthen franchise and retail networks, ensuring product availability and effective trade policies and promotions.
  • Budget planning and ROI management: Oversee nationwide sales and distribution budget planning, ensuring efficient resource allocation and healthy ROI for business partners.
  • Digital transformation of distribution networks: Spearhead the transition from traditional to digital platforms, overseeing channel-related system development projects to enhance business continuity and efficiency.
  • Innovation and revenue diversification: Develop new business avenues such as broadband (FTTH), integrating channel strategies with go-to-market plans to drive incremental revenues.
  • Sales quality and 4G development: Drive initiatives to improve sales quality and 4G penetration, leveraging analytics and trade promotions to ensure consistent growth and customer retention.
  • Channel insights and predictive analytics: Implement advanced analytics for sales trend monitoring, predictive modeling, and competitive insights to inform strategic decisions and optimize channel performance. Responsible for weekly/monthly/quarterly/yearly S&D business updates and reporting.

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