Senior Business Development Executive

3 days ago

Islamabad, Islamabad, Pakistan beBeeLeadGeneration Full time $70,000 - $95,000
Job Summary

The role of a Lead Generation Expert involves developing and executing campaigns on LinkedIn and Google Ads to drive lead generation for clients.

  • Create and manage campaigns using LinkedIn Campaign Manager, focusing on Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Form campaigns.
  • Utilize targeting filters such as job title, industry, seniority, company size, and remarketing lists to optimize campaign performance.

In addition, the successful candidate will have expertise in Google Ads Management, including launching and managing Search, Display, and Performance Max campaigns, conducting keyword research, writing high-converting ad copy and extensions, and implementing conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).

Key Responsibilities:

  • Develop weekly and monthly reports using Google Looker Studio or Excel/Google Sheets to analyze campaign performance and make data-driven decisions.
  • Run A/B testing for creatives, ad copy, and landing pages to continuously improve campaign performance.
  • Analyze user behavior with heatmaps and session replays using tools like Hotjar or Microsoft Clarity to identify areas for improvement.
  • Collaborate with sales and marketing teams to ensure lead quality aligns with business goals and suggest improvements to landing page content.
  • Streamline the lead flow process through automation.

Required Skills & Experience:

  • Minimum 3 years of experience in B2B lead generation using LinkedIn and Google Ads.
  • Proficient in LinkedIn Campaign Manager, Google Ads, Google Analytics 4, and Google Tag Manager.
  • Strong understanding of audience segmentation, ad targeting, funnel strategy, and conversion tracking.
  • Experience with CRM platforms such as HubSpot, Zoho, Salesforce, or Pipedrive.
  • Familiarity with landing page builders and email marketing tools (e.g., Mailchimp, ActiveCampaign).
  • Excellent analytical skills and ability to interpret data and optimize campaigns.
  • Skilled in ad copywriting, visual storytelling, and understanding user psychology.
  • Ability to manage multiple campaigns and projects with attention to detail.

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