Category Marketing Specialist

3 days ago


Karachi, Sindh, Pakistan EBM Full time
About EBM

As a leader in the manufacturing industry, EBM is committed to delivering exceptional products and services that exceed customer expectations.

Role Summary

We're seeking an experienced Assistant Trade Category Leader to join our marketing team. In this role, you'll be responsible for developing and implementing effective trade marketing strategies that drive business growth and enhance customer experiences.

Main Responsibilities
  • Design and implement comprehensive trade marketing plans that align with business objectives and target audience needs.
  • Collaborate with cross-functional teams to develop and execute in-store displays, promotional materials, and visual merchandising initiatives.
  • Analyze market trends and customer behaviors to identify opportunities for improvement and develop tailored solutions.
  • Evaluate promotional plans against set KPIs and recommend adjustments as needed.
Key Performance Indicators
  • Successfully develop and execute trade marketing plans that meet business objectives.
  • Build strong relationships with internal stakeholders to ensure seamless collaboration and execution.
  • Continuously monitor market trends and customer behaviors to inform business decisions and drive growth.
  • Maintain accurate records of promotional plans, performances, and evaluation results.


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