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Brand & Marketing Manager (FMCG Experience only)

2 weeks ago

Lahore, Punjab, Pakistan TheHiringal Full time 900,000 - 1,200,000 per year

We are looking for a
Brand & Marketing Manager
to lead and drive our brand vision, positioning, and integrated marketing campaigns. The ideal candidate will be a strategic thinker with hands-on experience in building strong brands and executing impactful marketing initiatives.

Key Responsibilities:

  • Develop and execute
    short- and long-term brand strategies
    to meet business objectives.
  • Manage
    brand positioning, tone, and visual identity
    across all customer touchpoints.
  • Lead
    integrated marketing campaigns
    including digital, social, ATL, BTL, and influencer strategies.
  • Conduct
    market research and consumer insights
    to guide brand decisions and product development.
  • Monitor
    brand performance and market trends
    , using analytics to drive improvements.
  • Collaborate with
    cross-functional teams (Product, Sales, Digital, PR)
    to ensure brand consistency.
  • Develop and manage
    budgets
    for branding and marketing initiatives.
  • Oversee
    packaging, branding, and promotional materials development
    .
  • Manage
    external agencies and vendors
    to deliver high-quality, on-brand content.
  • Act as a
    brand ambassador
    internally and externally.

What We're Looking For:

Proven experience in brand management, marketing, or related field

Strong understanding of
digital & traditional marketing channels

Excellent
analytical, communication, and leadership skills

Ability to manage multiple projects and stakeholders