Marketing Team Lead
1 week ago
Please read thoroughly before you apply:
Location:
Bahria Town, Phase 8, Rawalpindi
Timings:
7 PM - 4 AM
About Us:
Comtanix
is a leading IT company delivering innovative solutions that help businesses thrive in the digital age. Our team of talented professionals transforms ideas into reality, providing exceptional digital experiences.
We empower clients with customized solutions that boost efficiency, accelerate growth, and consistently meet desired outcomes.
Who We're Looking For:
We are seeking a dynamic and results-driven
Team Lead Marketing
to lead our marketing function. The ideal candidate will have a strong background in B2B technology marketing, vendor relationship management, and channel development.
You should be able to plan and execute strategies that drive revenue growth, enhance brand visibility, and strengthen our market presence.
Key Responsibilities:
Strategic Marketing & Brand Leadership
• Develop and execute comprehensive marketing strategies aligned with business goals and sales objectives, including go-to-market strategies for IT solutions and services.
• Lead the marketing team in planning and implementing integrated campaigns across multiple channels.
• Conduct market research and competitive analysis to identify trends, customer needs, and new opportunities.
• Collaborate with management to define budgets, KPIs, and annual plans.
Channel & Vendor Marketing
• Coordinate with IT principals and vendors (e.g., Dell, HP, Cisco, Microsoft) for joint marketing initiatives and co-branded campaigns.
• Build and maintain strong relationships with distributors, vendors, and technology partners while ensuring compliance with vendor branding guidelines.
Sales Enablement & Lead Generation
• Develop targeted B2B campaigns to support sales in lead generation and conversion.
• Create marketing collateral, sales kits, presentations, and product datasheets, aligning marketing activities with sales strategies.
• Monitor and analyze lead performance to optimize campaigns.
Digital Marketing & Content Strategy
• Plan and execute multi-channel digital campaigns (SEO, PPC, social media, retargeting) and manage paid platforms like Google Ads and LinkedIn Ads.
• Oversee website optimization, SEO/SEM, marketing automation (HubSpot, Mailchimp, Marketo), and develop engaging content across blogs, emails, and social media.
Team Management & Cross-Functional Collaboration
• Supervise marketing executives and coordinate with sales, procurement, and technical teams.
• Manage external agencies, freelancers, and designers, fostering a performance-driven, innovative marketing culture.
Analytics & Reporting
• Monitor, analyze, and report marketing performance metrics and ROI, providing actionable insights to leadership for informed decision-making.
Requirements and Preferred Qualifications:
• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• 2+ years of marketing experience, ideally in an IT reseller, distribution, or technology solutions environment.
• Proven expertise in B2B marketing, vendor collaboration, lead generation, and IT product marketing (hardware, networking, cloud, software).
• Proficiency with marketing tools and platforms, including Google Ads, Analytics, HubSpot, SEMrush, Canva, and CRM systems.
• Strong communication, negotiation, leadership, and project management skills, with the ability to manage multiple projects and meet tight deadlines.
• Experience with international or regional marketing campaigns is a plus.
Why Join Us?
• Competitive compensation package based on experience and performance.
• Career growth opportunities in a dynamic and rapidly evolving company.
• Continuous learning and professional development opportunities.
• A supportive and growth-oriented work culture.
• Health benefits as per company policy.
• Gym membership support to promote employee wellness.
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