
Lead Generation Specialist
2 days ago
Key Responsibilities:
- Manage lead generation tools like Apollo to identify, enrich, and segment target accounts based on ICP
- Design and launch outbound marketing campaigns using cold email outreach, personalized LinkedIn messages, and multi-touch sequences.
- Create engaging and converting lead magnets such as gated content, landing pages, webinar signups, and downloadable resources.
- Build and maintain lead databases, ensuring data accuracy, enrichment, and categorization for campaign targeting.
- Coordinate with content and design teams to produce high-impact assets like email templates, banners, infographics, and case studies.
- Monitor and optimize key performance indicators (KPIs) such as open rates, CTR, MQL volume, cost-per-lead (CPL), and campaign ROI.
- Leverage marketing automation platforms and CRM integration to track lead progress, nurture sequences, and trigger follow-ups.
- Conduct A/B testing on email subject lines, campaign copy, and call-to-action placements to enhance campaign effectiveness.
- Perform competitive analysis and market research to discover new opportunities and messaging angles.
- Continuously test new tools and growth hacks to increase outbound engagement and lead quality.
Qualifications & Skills:
- Bachelor's degree in marketing, Communications, Business, or a related field.
- 2+ years of proven experience in digital marketing or outbound lead generation, preferably in B2B tech or SaaS.
- Hands-on experience with Apollo
, Zoho and similar tools - Strong understanding of
email deliverability best practices
, cold outreach etiquette, and personalization strategies. - Knowledge of LinkedIn automation tools, lead scraping, enrichment, and segmentation.
- Excellent copywriting, communication, and attention to detail.
- Creative, self-driven, and constantly looking for ways to improve lead quality and funnel performance.
How to Apply
; Apply here or share your resume
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