Growth Marketer

4 days ago

Karachi, Sindh, Pakistan HR Ways - Hiring Tech Talent Full time 800,000 - 1,200,000 per year

About the company:
We are hiring for an e-commerce & digital marketing agency with specialties in
Digital Marketing, Meta and Google Ads, & Shopify Development.

About the Role

We are seeking a proactive and results-driven
Media Buyer/ Performance & Growth Marketer
to join our marketing team. The ideal candidate will have experience managing paid media campaigns across various platforms, including Facebook Ads, Google Ads, TikTok Ads, and other digital advertising channels. This role requires analytical skills, creativity, and a deep understanding of audience targeting to drive ROI.

Key Responsibilities:

  • Plan, execute, and manage
    paid advertising campaigns
    across multiple digital channels (Google, Meta, TikTok, LinkedIn, etc.).
  • Conduct
    audience research
    to optimize targeting strategies and ad performance.
  • Develop and test
    ad creatives
    in collaboration with the creative team.
  • Track, analyze, and report on
    campaign performance
    , providing actionable insights to improve ROI and reduce cost-per-acquisition (CPA).
  • Stay updated on the latest
    advertising trends, platform updates, and best practices
    .
  • Manage campaign budgets, bid strategies, and pacing to meet performance goals.
  • Perform A/B testing of ad copies, creatives, and landing pages.
  • Optimize campaigns for
    scalability and profitability
    .
  • Monitor competitors' advertising strategies and market trends.

Qualifications:

  • 2-4 years of experience in paid media buying, preferably with a digital marketing agency or e-commerce brand.
  • Proven track record of managing large ad budgets with measurable results.
  • Strong knowledge of Google Ads, Meta Ads Manager, and other relevant platforms.
  • Solid analytical skills with proficiency in Google Analytics, Facebook Insights, or similar tools.
  • Experience with conversion tracking, pixels, and remarketing strategies.
  • Ability to create data-driven strategies to optimize campaigns.
  • Excellent communication, time management, and problem-solving skills.

Other Details:

Experience:
2-4 years

Location:
Karachi

Working days:
Monday to Friday, with Alternate Saturdays
ON
.

Work Timings:
9:00 AM to 5:00 PM

Apply at (not com)

About HR Ways:
"HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel to stay updated or visit to know more."

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