senior performance marketing specialist

2 days ago

Lahore Gulberg Colony, Pakistan ALIZAY SAAD Full time 1,200,000 - 3,600,000 per year

Senior Performance Marketing Specialist – Luxury Fashion (Meta & Google Ads Expert)

Location: Office-Based — Gulberg, Lahore

Industry: Luxury Women's Fashion (Kaftans, Abayas, Western Dresses)

Experience: 4+ Years (Fashion Industry Mandatory)

ABOUT ALIZAY SAAD MIDDLE EAST.

Alizay Saad Middle East is a UAE-adored luxury fashion house, creating timeless, elegant, and culturally refined womenswear. Our curated collections include luxury kaftans, statement abayas, and western couture dresses, worn by women across the Middle East, UK, USA, and beyond.

As we continue expanding globally, we are hiring a highly skilled and fashion-forward Performance Marketing Expert to lead our paid media strategy and help position Alizay Saad Middle East alongside the world's finest brands.

WHO WE'RE LOOKING FOR

We're seeking a top-tier candidate who:

  • Has 4+ years of proven experience in digital marketing for fashion or luxury e-commerce
  • Has deep knowledge of luxury brands like Gucci, Versace, Chanel, Dior, and understands their visual language, digital tone, and marketing approach
  • Has a refined aesthetic eye to guide creatives that reflect ultra-premium brand standards
  • Understands global luxury buyer psychology, especially in the UAE, KSA, USA, and UK markets

    -Is fluent in Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, Display)
  • Has a strong track record in driving measurable sales, high ROAS, and scaling campaigns
  • Is Lahore-based or willing to work on-site from our Gulberg office

KEY RESPONSIBILITIES

  • Plan, launch, and optimize paid media campaigns across Meta and Google Ads
  • Create audience strategies targeting high-net-worth customers in the GCC, USA, and UK
  • Collaborate with the design to develop visually luxurious and high-converting ad creatives
  • Demonstrated success in running and scaling paid campaigns with proven sales results
  • Monitor KPIs, conduct A/B testing, and provide detailed performance analysis
  • Strategize retargeting funnels, lookalike audiences, and conversion tracking
  • Ensure correct implementation of Pixels, GA4, UTM tracking, and Shopify integrations
  • Keep updated with luxury fashion trends, market behavior, and platform algorithm changes

COMPENSATION & PERKS

  • Starting Salary: PKR 120,000/month (negotiable based on experience)
  • Attractive performance-based bonuses and incentives

  • Opportunity to grow with a brand scaling across international markets

  • HOW TO APPLY

Send CV the following to:

  • Updated CV
  • Links or snapshots of past campaigns you've managed (Meta/Google)

Job Type: Full-time

Pay: From Rs120,000.00 per month

Experience:

  • Digital Marketing: 3 years (Preferred)

Work Location: In person

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