
Category Executive
4 days ago
About the job
Hiring for a senior role in product management with a focus on beverages category.
Our client company is a leading food provider in Pakistan, operating in various categories across different markets.
The successful candidate will be responsible for driving sales volume across multiple channels and managing trade spends to achieve business objectives.
Key roles and responsibilities include:
- Strategic Planning
- Developing and implementing a category strategy aligned with the company's overall goals and objectives.
- Identifying opportunities to drive sales volume across multiple channels.
- Negotiating deals with distributors and wholesalers.
- Aligning field teams to execute strategies and drive retail coverage KPIs.
- Custodian of trade spend for the beverages category.
- Building and driving JBP plans for major trading partners.
- Market analysis of competition trade and pricing activities.
- Managing financial performance of the category, including budgeting and cost control.
- Analyzing profitability of different beverages products and pricing tiers.
- Building strong relationships with key customers.
- Gathering customer feedback and insights to tailor the beverages assortment and pricing.
- Identifying opportunities for product innovation and staying ahead of industry trends.
Requirements:
Education: MBA from a top institute based in Karachi.
Experience: 12+ years in FMCG and 5+ years in beverages industry at ZM/RSM level.
Technical competencies: distribution knowledge, channel management, LMT negotiation, forecasting, business acumen, budgeting, consultative selling, customer focus, inventory management, opex management skills, timeliness.
Benefits:
Salary: Market Competitive + Benefits
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